Strategic marketing management analysis & decisions (examination) Term Paper

Strategic marketing management analysis & decisions (examination) - Term Paper Example Initiative of the government to construct bicycle-specific routes and improves on roads further increase opportunities for more bicycle manufacturing. Seasonal changes and weather effects may discourage people from purchasing bicycles. In addition, high cost for bicycle development presents a threat to the company. Low market demand of the bicycles because of cheaper substitutes is a threat. Moreover, laws that govern some geographical areas do not allow the use of bicycles in such areas thereby posing a threat to the national industry. Difficulties in estimating safety properties of the bicycles and complexity of the application to some uses are threats to the company. The industry’s financial stability position offers a major strength to the company. Availability of skilled and quality employees of the Japan bicycle industry is strength of the company. Moreover, production of quality bicycles gives the company a good reputation thus strengthening the company. In addition, manufacture of user-friendly bicycles that are not complicated to the rider further increase the sales of bicycles. Japan bicycle industry ensures that the bicycles do not pollute the environment. The research and development department of the industry conduct excellent research on the needs of consumers and innovations that enhance manufacture of quality bicycles. *The industry does not provide safety measures to cyclists that may result in unskillful cycling in young people and accidents. The bicycles can be easily broken because of structural weakness. Moreover, competition from other manufacturers is a weakness to the company. The inability of increasing the visibility in customers presents a major weakness. The main objective of Japan national industry is to make profit by ensuring the sale of quality bicycles to the consumers. Japan industry has developed sustainable and achievable methods to help maintain their competitiveness in the market. The