Sin and Personal Growth in The Scarlet Letter Essay

The Scarlet Letter was written by Nathaniel Hawthorne and was first published in 1850. Hawthorne’s purpose for The Scarlet Letter was to show how anybody can sin, and that sin should be used as an example to learn from. Hawthorne also made clear that good can come from sin and that sin can help a person grow. Hester Prynne is the main character of the book. She is still young when she has her child, Pearl. She is a strong and determined, and uses her past sin, and the â€Å"A† as something to learn from rather than something to be ashamed of. After the shame of getting the â€Å"A,† she moved into the outskirts of town and became a seamstress. The way she was able to move on from her sin and continue her life, even after being scorned and†¦show more content†¦He is known by several different names in the book, two of which are, â€Å"the leech,† and â€Å"the stranger.† He is known at first as â€Å"the stranger† because he shows up unexpectedly, and the Puritans do not know him. The name â€Å"the stranger† is also used to make him seem untrustworthy and possibly dangerous. After being called â€Å"the stranger,† he becomes known as â€Å"the leech.† In those times, doctors used leeches to suck out blood that was thought to be infected, with the intention of curing someone with a disease. Chillingworth being called a leech contrasts this because he sucks out the life out of Dimmesdale in order to take revenge on him for helping Hester to be unfaithful. Reverend Arthur Dimmesdale is an intelligent and emotional man who moved from England to Boston. He is Hester’s lover and Pearl’s father, although they are the only ones who know it. He is deeply convicted by the fact that Hester has to deal with public shame every day while he is almost worshiped despite the same sin. He is a great speaker and he convicts many hearts with his sermons, which, towards the end of the book, mainly concern sin and its power over the heart. He eventually becomes sick with his own hypocrisy. He has constant thoughts and dreams of confessing his sin to everyone, although he never does until rightShow MoreRelatedThe Scarlet Letter By Nathaniel Hawthorne1153 Words   |  5 Pages i. 1. The Scarlet Letter, written by Nathaniel Hawthorne, is a romantic novel that takes place in sixteenth century Boston, Massachusetts. 2. As a romantic novel, it focuses on the various relationships between the characters and the drastic experiences caused by the scarlet letter between the four main characters being Hester Prynne, Arthur Dimmesdale, Roger Chillingsworth, and Pearl Prynne, with the condemnation of the Puritan society 3. The unknown narrator follows the novel’s main antagonistRead MoreThe Importance Of Human Punishment In Nathaniel Hawthornes The Scarlet Letter1380 Words   |  6 PagesNathaniel Hawthorne’s The Scarlet Letter explores how the human condition and sin clash. Placing the characters in Puritan Boston, Hawthorne reveals the hypocrisy of a theocratic government, especially when it comes to punishment. Hester Prynne has committed adultery, a hideous sin which coincides as a malicious crime in such a government. The punishment consists of public humiliation branded on her chest until she dies. This type of government would lead anyone to despair, however, Hester does notRead MoreLiving and Learning: the Right to Salvation (the Scarlet Letter)1283 Words   |  6 PagesThe Scarlet Letter is a novel about love and jealousy, sin and shame, passion and compassion. It is a tale of a woman named Hester Prynne, who engaged in adultery with the town minister, and as a result, bore permanent consequences from this sin throughout the remainder of their lives. While Minister Dimmesdale denied this sin and expressed his regret through shows of self-abuse and crippling guilt, Hester embraced her sins as past experience and learned from them in order to find her own identityRead MoreSin, Knowledge, and the Human Condition790 Words   |  4 Pagesboth stories, sin results in expulsion and suffering. Yet it also leads to knowledge, particularly the knowledge of what it is to be human. The Scarlet Letter emphasizes the association between sin, knowledge, and the Human Condition. Hester is ushered into a sort of exile while wearing the scarlet letter, her punishment for adultery. She no longer worries as much about appeasing the desires of society. This leads to her thinking more boldly about society and herself. â€Å"The scarlet letter was her passportRead MoreSocietys Sin In The Scarlet Letter1226 Words   |  5 Pages Society’s Sin In Hawthorne’s romantic novel The Scarlet Letter, Hawthorne uses symbolism, contrasting, romantic imagery, and individual characterization to argue that sin can and should be forgiven despite the misguided ideals of society. By using symbolism to convey his argument in his novel, Hawthorne adds nuanced meaning to his argument. Notably, the letter A, the most prominent symbol in the book which originally meant to symbolize adultery, is ambiguous in many ways in order to give theRead MoreGreat Gatsby Scarlet Letter Essay690 Words   |  3 PagesJason Bello AP English March 22, 2000 The Scarlet Letter by Nathaniel Hawthorne and The Great Gatsby by F. Scott Fitzgerald are two novels, which address similar themes with completely opposite resolves. The authors use their main characters, Hester, Dimmesdale, Gatsby, and Daisy, in their respective works to present these themes. The action in both novels revolves around unfaithfulness, its effects on the characters, and the results of committing adultery, which prove to be antipode fromRead More Adultery in Great Gatsby Scarlet Letter Essay688 Words   |  3 Pages   Ã‚  Ã‚  Ã‚  Ã‚  The Scarlet Letter by Nathaniel Hawthorne and The Great Gatsby by F. Scott Fitzgerald are two novels, which address similar themes with completely opposite resolves. The authors use their main characters, Hester, Dimmesdale, Gatsby, and Daisy, in their respective works to present these themes. The action in both novels revolves around unfaithfulness, its effects on the characters, and the results of committing adultery, which prove to be antipode from one novel to the other. These antithesesRead MoreThe Scarlet Letter By Nathaniel Hawthorne1573 Words   |  7 Pagesprocess of living and learning. This is what author, Nathaniel Hawthorne, has the character Hester Prynne do in his novel The Scarlet Letter. Hester Prynne, the main protagonist, causes great havoc in her society for committing adultery. The novel tells the story of Hester and how she is shut out from her world for what she has done, and exemplifies the affect of her sin on those around her and those c losest to her. These people including Reverend Dimmesdale who dissipates from his own guilt, RogerRead MoreIsolation Within The Scarlet Letter By Nathaniel Hawthorne1682 Words   |  7 PagesIsolation in The Scarlet Letter In a community, people understand and know each other. In most cases, individuals grow up together and share the same ideals and customs. When a new person shows up, people tend to flock and try to form a persona of the person. Many people expect him or her to fit into the community very fast and follow their laws and customs without complaint. Unfortunately, not everyone can act as a perfect person, and mistakes or problems can occur, which leads to the isolationRead MoreA Personal Application : Hawthorne s The Scarlet Letter2894 Words   |  12 PagesA Personal Application: Hawthorne’s The Scarlet Letter and Personal Application The Scarlet Letter, written by Nathaniel Hawthorne, is a story novel that has many dynamic characters and subplots that surface throughout the tale. There are numerous morals and ethics that can be taken from each section of the story and turned around to be applied to one’s life. From the point of view as a reader, The Scarlet Letter is rich in entertainment and demands one’s attentiveness at all times. Throughout the

Benefits Of Economic Globalization On South Africa Essay

GVPT200-Essay II South Africa has reaped the benefits of economic globalization first hand as it has emerged to become a major economic power in Africa, especially in recent years. This country has been infamously plagued by apartheid, an inhumane policy of segregation based on grounds of race, which also had economic consequences as trade sanctions were established in 1986 by the United States in response to South Africa’s policy of apartheid. However, apartheid ended in the 1990s and the South African Development Community was created in 1992 in order to promote economic development through free trade zones in other regions in Africa. South Africa also signed free trade agreements with other regions, including Europe. I am interested in analyzing South Africa from 1991 when severe trade sanctions imposed against South Africa were repealed by the United States to 2010 when South Africa became part of the esteemed BRICS countries, a major indication of global economic success. The indepe ndent variable is therefore economic globalization, stimulated by the rescinding of the punitive trade sanctions by the United States in 1991, while the dependent variable is whether South Africa has done better or worse since 1991 when it became more connected to the global economy. The indicators for the independent variable are the number of level of trade barriers, the repeal of Comprehensive Anti-Apartheid Act, openness to free trade and free trade agreements, exports, andShow MoreRelatedThe Negative Effects of Globalization on South Africa Essay1699 Words   |  7 Pages Globalisation refers to the process of the integration of economic, political, social and cultural relations among people, companies and governments of different nations and countries. It is a process aimed improving international movement of goods, services, labour and capital. This process also has a direct impact on the environment, culture, political systems, economic development and prosperity, and a human physical wellbeing of societies in the world. Read MoreThe Effects of Globalization1678 Words   |  7 PagesEffects of Globalization Globalization involves shrinking or reduction of the world as well as an increased consciousness in regards to the world as a whole. Globalization is a term which is used in the description of changes in societies and the economy of the world which results in a dramatic increase in investment, cross border trade s well as cultural exchange. Globalization is dominated by nation states, economies of national and the cultural identities of nations. Globalization creates anRead More British Imperialism Essay1516 Words   |  7 PagesBritish Imperialism In many respects, the Boer War resembles the struggle toward globalization a century later that Friedman describes in The Lexus and the Olive Tree. The British, with their more advanced industry and technology, attempted to pull the Boer Republics away from the Olive tree and into the new global economy, golden straightjacket and all. The British Empire had much at stake in the conflict, and eventually achieved its main goals. It protected its holding at Cape Town, whichRead MoreU.s. National Security Strategy1472 Words   |  6 Pagesinternational order is shaped constitutionally, or is â€Å"rule-based.† Globalization has made states and individuals increasingly interdependent and interconnected. Globalization is an â€Å"umbrella term† used to describe the interconnectedness, integration, and transcontinental interdependence of people and states; it occurs on several dimensions: economic, political, security, and social/cultural. Constructivism best explains how globalization spreads cultural norms, values, and interests resulting in constitutionalRead MoreUuhujsdkkd1008 Words   |  5 PagesLouise Gonzales Legacies of Historical Globalization – Hand In Assignments 1) How does the map on p.144 of Exploring Globalization demonstrate the spread of historical globalization and colonial influence? Explain using examples. The map demonstrates the spread of historical globalization and colonial influence because it represents the European Imperialism and Europe’s scramble for empire. European Imperialism contributed to the spread of science, religion, philosophyRead MoreAmbassadors in Pinstripes Essays826 Words   |  4 Pagesindustries seeking to establish abroad relations. Sports participation also provides a common ground and is a way to unite without discrimination, such as the warring people of South Africa during the Apartheid. Through this successful tour, Spalding established the pattern of baseball’s close connection with globalization and to let the world know of America’s increasingly ambitious exceptionalism in the world. Sports as a tool of diplomacy came of age in the post-World War I world when it caughtRead MoreGlobalization of Soccer1042 Words   |  5 PagesGlobalization is erasing country borders. It’s expanding something to a worldwide scale, and generally making the world a little bit smaller. When you think of globalization in terms of sports, the best example is soccer. Soccer is something that started in 1863 as a simple game played in England by people of humble beginnings and not long after that turned into a worldwide phenomenon (Parrish). Soccer has over 3.5 billion fans worldwide. When you really think about that number you realize how bigRead MoreEssay about South African Investment1083 Words   |  5 PagesA South African Investment Shanquetta Dupree PHI 445 Instructor: Whitfield May 17, 2011 In your judgment, were the possible utilitarian benefits of building the Caltex plant in 1977 more important than the possible violations of moral rights and of justice that may be involved? Justify your answer fully by identifying the possible benefits and the possible violations of rights and justice that you may be associated with the building of the plant and explaining which you think are more importantRead MoreGlobalisation in the Global South Social Policy1500 Words   |  6 PagesGlobalisation in the Global South Social Policy The recurrent issues on the real effects of globalization to the creation of social policies in Global South countries continue to fuel various debates in political, sociological and economic arena, as its influence in the social sector grows extensively. These issues provoke attacks claiming that globalisation only protects the welfare of Western countries and continue to take advantage of those in the Global South. It is almost always thought toRead MoreThe Global Divide Essay1465 Words   |  6 PagesWhat is globalization? It can be simply defined as worldwide integration and development, but if asked to be defined by the world’s citizens it’s simply referred to as conflict. As you continue to read further, you will see how globalization and the north- south global divide play a key role in our nation’s economy. From the wars on European soil and increasing poverty in Africa, to the booming technological abilities in Japan, this one word will be an understa tement to all things to come. I’ll explain

Capital Punishment Essay - 1032 Words

Capital Punishment During the past three decades capital punishment has been a very controversial issue in the United States. 1972 the U.S. Supreme Court decided in Furman v. Georgia that the death penalty was unconstitutional because it was a form of cruel and unusual punishment. However, this decision did not last long; in July 1975 the Supreme Court ruled that capital punishment did not violate any parts of the Constitution. Executions as they had before 1972 resumed again. Since then 180 prisoners have been executed. The United States Supreme Court should abolish the death penalty because it is a form of cruel and unusual punishment. One of the major arguments of the anti-capital punishment movement is that it goes†¦show more content†¦Evans was given three charges of electrocution over a period of fourteen minutes. After the first and second charges Mr. Evans was still conscious and smoke was coming from all over his body as a result of his flesh burning. An official there even tried to stop the execution on account of it being cruel and unusual punishment, but was unsuccessful. Witnesses later called the whole incident a barbaric ritual. Another method of execution is the gas chamber; with this procedure a prisoner is put in a closed chamber and forced to inhale lethal fumes from a sulfuric acid and cyanide chemical reaction. According to a dissent by U.S. Supreme Court justice John Paul Stevens concerning the 1992 execution of Don Harding, there did not seem to be any civilized aspect of the gas chamber method of executing prisoners. According to the report at first Harding tried to hold his breath in side the chamber, but was unsuccessful; when he finally inhaled some of the fumes his body started convulsing and the muscles and veins under his skin were twitching in a wavelike motion. This execution took over eight minutes to complete and Mr. Harding was writhing in pain for most of that time. According to officials at the scene Harding did not fall unconscious until right before his death (Bedau). The latest method of executing prisoners on death roll has been lethal injection. It is deemed not barbaric by many people because of the fact that it does not cause struggles or maim theShow MoreRelated Capital Punishment1099 Words   |  5 Pages Capital Punishment Murder, a common occurrence in American society, is thought of as a horrible, reprehensible atrocity. Why then, is it thought of differently when the state government arranges and executes a human being, the very definition of premeditated murder? Capital punishment has been reviewed and studied for many years, exposing several inequities and weaknesses, showing the need for the death penalty to be abolished. Upon examination, one finds capital punishment to be economically weakRead MoreCapital Punishment1137 Words   |  5 Pagescorresponding punishments. Among all penalties, capital punishment is considered to be the most severe and cruelest one which takes away criminal’s most valuable right in the world, that is, right to live. It is a heated debate for centuries whether capital punishment should be completely abolished world widely. The world seems to have mixed opinion regarding this issue. According to Amnesty International (2010), currently, 97 countries in the world have already abolished capital punishment while onlyRead MoreCapital Punishment1786 Words   |  8 PagesCapital Punishment Capital punishment, also known as the death penalty, is the toughest form of punishment enforced today in the United States. According to the online Webster dictionary, capital punishment is defined as â€Å"the judicially ordered execution of a prisoner as a punishment for a serious crime, often called a capital offence or a capital crime† (1). In those jurisdictions that practice capital punishment, its use is usually restricted to a small number of criminal offences, principallyRead MoreCapital Punishment1276 Words   |  6 Pagesbroken to get the death penalty, increased murder rates and wrongful accusations. There are many different views of the death penalty. Many different religions have their own views of the death penalty. In Hinduism, if the king does not inflict punishment on those worthy to be punished the stronger would roast the weaker like fish on a spit. In the religion of Jainism, mostly all of their followers are abolitionists of the death penalty which means that they oppose of it. Infact, this religionRead More Capital Punishment1898 Words   |  8 PagesCapital Punishment Imagine your heart suddenly beginning to race as you hear a judge give you a death sentence and then you’re quickly carried away in chains as your family sobs as they realize that they will no longer be able to see you. As you sit in your cell you begin to look back at your life and try to see where you went wrong to end up in jail waiting to carry out a death sentence, and at the same time know that you are an innocent waiting to be heard. This same scenario repeatsRead More Capital Punishment Essay: Retain Capital Punishment?696 Words   |  3 PagesCapital Punishment - Retain or Not?      Ã‚  Ã‚  Ã‚  Ã‚   This essay tangles with the question of whether or not we should retain the death penalty within the American code of penal law.    There is a feeling of frustration and horror that we experience at the senseless and brutal crimes that too frequently disrupt the harmony of society. There is pain which accompanies the heartfelt sympathy that we extend to the victims families who, in their time of suffering, are in need of the support and compassionRead MoreCapital Punishment2506 Words   |  11 PagesCapital Punishment and the Death Penalty Capital punishment exist in today’s society as citizens of the United States should we have the right to take an individual life. As illustrated throughout numerous of studies the death penalty is an unfair process seven out of ten deaths handed down by the state courts from 1973 to 1995 were overturned when appeal and the seven percent were later found to be innocent. Such as the Dobie Williams case which took place July 8, 1984. DobieRead MoreCapital Punishment Is A Legal Punishment1116 Words   |  5 Pageswhat the big deal about Capital Punishment is? According to free dictionary, Capital Punishment is to put to death as a legal punishment (Farlax). Capital Punishment is used worldwide, and is guaranteed to prevent future crime. Capital Punishment is a large controversy in the U.S. but before a personal opinion can be formed, some facts need to be known, such as what it is, where it is used and why it could be good or bad. Well, what is Capital Punishment? Capital Punishment is where a person is executedRead MoreCapital Punishment Is The Ultimate Punishment1704 Words   |  7 Pageswhat would you want from the government if he had killed someone you know? He should receive the capital punishment. The capital punishment is the ultimate punishment given to the precarious crimes. It is the last stage of capital punishment. There are different methods of like hanging, electric chair, lethal injection, firing squad, gas chamber. Murderers and rapist should be given extreme punishment, and they have to pay for their wrongdoing. We can observe crime rates are accelerating day-by-dayRead MoreCapital Punishment And Juvenile Punishment1631 Words   |  7 Pages Capital punishment is the term used when an individual is put to death by the state or government for the commission of a crime. Until recently, juveniles were not exempt from this punishment, however they would generally need to commit a more serious offense compared to their adult counterpart. Then there was the decision ruling the execution of mentally handicapped individuals was unconstitutional, using the 8th amendment as their authority, while taking into account the diminished capacity of

Understanding The Marketing and Financial Practices of Any Organizatio

Question: Write an essay on Understanding the Marketing and Financial Practices? Answer: Introduction Marketing is the process of flowing goods and services from producer to customer. Marketing management is concerned to identify and anticipate the customers need. According to that goods are produced and services are rendered for maximum satisfaction. Finance is the backbone or life-blood of an organization. Financial management is the process of acquiring, allocation and management of fumed to achieve the organizational goal. Some firms deal with manufacturing capacities to produce goods and some firms deal with services. The goods and services are sold to earn profit. So, funds should be raised to acquire manufacturing and other facilities. This study includes the understanding of marketing and financial practices and the various areas of those. Understanding Marketing Practices There are some requirements which help to achieve the organizational goal such as distinctive high quality product and service, reasonable price of the product and service, applying of modern technologies and systems, etc. Company should have a clear vision to maintain those important elements. It has examined by the researchers that there are various factors which influence the long-term of the organization. In the middle of 1970s, it was started to realize by the sociologists that traditional model was not so enough to help in understanding the large variances between goals and outcomes. Most of the models are incorporated structure, people and systems (Pride and Ferrell, 2010). Culture is fully unique component that influences the function of the organization. In Marketing Management, the concept of organizational culture is very important. In general, marketing gives focus mainly to the consumers than the organizational issues. According to the marketing management, the study of culture basically deals with the understanding of behavior of consumer, defining of culture and sub-cultures in marketing segment and cross-cultural comparison of international markets (Kotler and Keller, 2009). But, several scholars have already started to focus on the impact of organizational culture in the process of marketing management for managerial effectiveness. Contemporary Marketing Practices There are two types marketing model in marketing management such as transaction cost and relationship marketing. Relationship marketing creates more value because it helps in placing the value on establishing the long-term business relationships. Due to globalization, building new partnership and managing of a network of relationships become more important part in strategic plan. There are three aspects which are related to relationship marketing issue. The major aspect develops a relationship element to the traditional form of marketing management concept. The second aspect recommends to marketing change the transactional form of marketing into relational form of marketing. The third aspect is to create relationship between transactional marketing and relational marketing which would help in create right mix of both of the marketing approach (Bovee Thill, 2013). In the present marketing scenario, CMP (Contemporary Marketing) group suggests a new paradigm. The limitations of above three aspects of relationship marketing are recognized by contemporary marketing practices group. The CMP groups find out the impact of various factor of environment. According to the contemporary marketing practices, both transactional and relational marketing may be applied together. As said by Batory et al. (2005), there are three dimensions of relationship marketing: Interaction marketing, Network marketing and Database marketing. In 1997, the classification was modified. There were two aspects: Transactional exchange and Relational exchange. According to those two aspects, marketing are classified into four distinctive types: Transaction Marketing, Database Marketing, Interaction Marking and Network Marketing. Transaction Marketing According to Gittens and Pilgrim (2013), transaction marketing helps on economic transaction. However, according to the transactional exchange is able to categorized. Firm and the buyers are two parties who are involved in general market. In market, the communication is mainly occur inters of transact the exchange. The contact is impersonal. The relationship is discrete in nature. The balance of Passive buyers and active seller helps in balancing the power description. It focuses on satisfying and attracting the potential buyers through managing as well as controlling the element of market like marketing mix (Kerin et al. 2011). Database Marketing Database marketing creates focus on information and economic transaction. In a specific target market, the parties are a firm and buyers. Flow of communication occurs from individual to firm. In order to expand the marketing, database is more important rather than other thing. The relationship is over both time and separate during the time of database marketing. However, it is formal relationship but the communication occurs through the application of technology. Berk and DeMarzo (2011) argued that the passive buyers and active seller described the balance of power. Various type of tools and techniques of information management are used to develop and control the exchanges with the customer and organization for long term (Gittens and Pilgrim, 2013). Interaction Marketing Bonham and Langdon (2009) suggesed that interaction marketing has an interactive relationship between a buyer and seller. Both individual buyers and sellers are active and communication occurs individual to individual across the firms. It is continuous and ongoing in terms of duration (short or long term). The nature of exchanges may be formal or informal. Both mutually active buyer and seller describe the balance of power. Therefore, it is interdependent in nature. Face to face interaction is observed in interaction marketing. Network Marketing Network marketing refers to the relationships between organizations. There are not only two parties in network marketing. Multiple parties are involved such as buyers, the seller and other organizations. Flow of communication occurs from one organization to another organization involving individuals. The range of contact may be from interpersonal to impersonal and distant to close. The nature of exchanges may be formal or informal. All active and adaptive firms describe the balance of power. Understanding Financial Practices There are three important activities in a firm: Production, Marketing and Finance. Firm raises the required amount of capital and utilizes it in activities which give a return on the invested fund. The main difference between accounting and finance is that Finance helps in financial decision-making process. There are three major areas of financial decisions in the function of financial management: investment decision, financing decision and dividend decision (Berk and DeMarzo, 2011). Investment decision Investment decisions include determination of capital required for the firm and allocation of that fund to earn the benefits in term of cash. Financing decision Financing decision is the second important function of financial decision. The decision is taken regarding where from and how to finance and determination of proportion equity and debt. Dividend decision The managers decide how much profits should be distributed and kept as retain Financial Operating Activities There are various financial activities in financial management which are described below Financial Planning Financial planning identify the kind of resources are required to acquire and develop the resources to accomplish the organizational goal. Budgeting and Managing a Budget Budget helps to draw the figure of expected expenses and earnings over a period of time. The expenses and earnings are categorized according to the business activities. Budget is very useful to keep tracking the operating activities according to the plan. Managing Cash Flow For a new business, it is very difficult to manage the cash flow. Cash flow statement is the most important financial statement. The overall objective of managing cash flow is to meet the short-term liabilities of the firm. Cash flow statement refers to the difference between total cash received and total cash spent. Credit Collection It is very difficult to take decision regarding the credit term to customer or clients. If a company gives more credit period to its customer and side by side gets short credit from suppliers, it is very difficult to meet the short-term solvency. Budget Deviation Analysis Budget deviation analysis helps to detect the how well company is tracking the plan, how much to budget accurately in the future and where problems can be raised in spending. Financial Statement and Analysis Financial statements make understand the current and future position of the business. There are two types of statements: Profit loss Account and balance Sheet. Profit loss Account shows the overall status of profit or loss by adjusting the all incomes and expenses over the periods of time. Balance sheet shows the total liability and total assets position of the company (Bonham and Langdon, 2009). Conclusion Thus to conclude, it can be said that financial analysis explains the performance of the business, whereas evaluation of marketing practice helps business organization to adopt long-term strategy and implementation of such strategies to attain its objectives. Both the practices supports business organization to find out weak area of the organization and measurable actions are taken on that to overcome the situation and to achieve the organizational goal. Reference List Batory, SS, William, N and Heineman, A 2005, 'Ethical marketing practices: An investigation of antecedents, innovativeness and business performance',Journal of American Academy of Business, Cambridge,vol. 6, no. 2, pp. 135-42. Bovee, CL and Thill, JV 2013, 'The art and science of marketing', inBusiness in action,6th edn, Pearson, Upper Saddle River, pp. 290-313. Bovee, CL and Thill, JV 2013, 'The art and science of marketing', inBusiness in action,6th edn, Pearson, Upper Saddle River, pp. 290-313. Bovee, CL and Thill, JV 2013, 'Financial information and accounting concepts', inBusiness in action,6th edn, Pearson, Upper Saddle River, pp. 390-413. Gittens, D and Pilgrim, S 2013, 'Foreign direct investment and human capital: a dynamic paradox for developing countries',Journal of Finance, Accounting and Management,vol. 4, no. 2, pp. 26-49. Pride, W. and Ferrell, O. (2010).Marketing. Australia: South Western Cengage Learning. Kotler, P. and Keller, K. (2009).Marketing management. Upper Saddle River, N.J.: Pearson Prentice Hall. Kerin, R., Hartley, S. and Rudelius, W. (2011).Marketing. Boston: McGraw-Hill/Irwin. Bank, W. (2010).Global Development Finance 2010. Washington: World Bank. Berk, J. and DeMarzo, P. (2011).Corporate finance. Boston, MA: Prentice Hall. Bonham, A. and Langdon, K. (2009).Finance. Harlow, England: FT Prentice Hall.