Principles of Accounting Essay Example | Topics and Well Written Essays - 2500 words

Principles of Accounting - Essay Example In simple terms accounting can be also referred to as â€Å"the language of business† because of its role that helped in recording and processing the financial information that the firm requires for management purpose (Mukherjee & Hanif, 2003; Galanza, 1995). The main purpose of accounting is to provide financial information that is required by an economic unit to enhance the efficiency of its operations. The tern economic entity not only signifies a business unit but also the entities that are operating without the purpose of profit-making like the public charities, clubs, churches and government bodies. The accounting information helps in decision making in the organization. For instance decision like availability of cash while going for purchasing of new equipments or whether the business is running in profit requires the knowledge of accounting information. This accounting information for a business unit is recorded by the accountant (Nobles, et al., 2012). Book keeping Me thod Book-keeping is referred to as the science and arts of recording business transactions and other financial transactions that are related to any institution, firm and associations of person or company. It is recorded in certain books at regular interval following certain definite rules. It is called as science because it represents certain systemized knowledge that are based on certain set of principles, which are followed throughout the process to ensure that the reason for recording the transaction can be explained carefully. On the other hand it is called arts since it involves the human ability and skill for recording the business transaction as per the principles (Kumar & Prasad, 1999). Scope The process of Book keeping involves two significant steps. Firstly the process involves recording of all the transaction in a book called journal. Secondly transferring all the transactions that were previously recorded into another book called as ledger. In order to know the net effe ct of all the transactions the various accounts that are recorded into the ledger are balanced. The main theme of book keeping is to prepare and maintain the records till the stage of preparation of Trial Balance (Rao, 2005). Importance Book-keeping serves as the foundation of the entire financial reporting and accounting process. The responsibility of book-keeper is to analyze and record all the financial transaction occurring in an organization. The sum total of all the transaction forms the basis of everything that includes grant proposals, cash forecast, budget, tax return and financial reports. The employees and other staff of an organization must understand the goal and mission of a non-profitable organization, in order to perform their jobs in an effective and professional way. This is particularly true for the accounting system. Each transaction that is being recorded while book-keeping is significant for the volunteers, donors, board members, management, community and emplo yees of the organization. Accurate information delivered in timely manner provides the stakeholders of the organization with the comment regarding the financial health of the organization.  

McDonaldisation Essay Example | Topics and Well Written Essays - 1750 words

McDonaldisation - Essay Example The smaller units go through a process of rationalization to come up with the most efficient method. This most efficient method is put into practice to complete the various tasks while the other inefficient techniques are deemed (Bakardjieva, 2014). Three important environmental factors drive McDonaldization. These factors heavily contribute to the increase in popularity of this process. These environmental factors are: the extent to which this process is in line with other essential changes that take place in the society, the American culture which readily accepts the McDonaldization process and the material interests. Using these process of McDonaldization, many companies in various sectors are able to attain there goals and objectives. This process is highly in demand due to its high consistency levels with other social changes that take place worldwide. This process thrives well in a set up that encourages high mobility in its sector such as high movement of the customers in restaurants (Esmer, 2006). Four clear dimensions illustrate the process of McDonaldization. The first angle is efficiency. The restaurants design an efficient way to ensure that their clients are able to get maximum satisfaction. In order to achieve this process efficiency, the workers at the fast foods and other industries that use this rationalization process have to operate efficiently by following well designed steps. Despite McDonaldization, not creating emphasis for efficiency it has become a reality to many industries in many sectors around the world. It has become a critical tool in the everyday life (Galland and Ritzer, 1996). The rationalization process of McDonaldization has massively spread to other outlets in the fast food industry. These restaurants and outlets include Burger King, Taco Bell, and Domino’s bell. These companies use well organized

Geographical Information System (GIS) in Qatar Essay

Geographical Information System (GIS) in Qatar - Essay Example Without a doubt, Qatar foresees hurdles and challenges it has to face during the course of implementing its plans, and designs the contingency plans as well. On the technological side however, the continually changing trend in modeling and concepts linked to GIS data heavily strains the resources. Moreover, software solutions that are comprehensive and are at per with other Information Technology fronts and address all the needs required by this unique model have not yet emerged. Such models are the country’s pressing GIS needs for cruising into the next millennium. Qatar, a country characterized by desert topography, experienced rapid growth over the past decades following the country’s discovery of oil. Consequently, a spurt in physical growth occurred, followed by infrastructure development at a large scale, a fete which had to be at per with the rapid growth. Inefficient resource management, inadequate coordination, and duplication of efforts among government agencies heavily strained the government in the face of shrinking budgets and the ever-growing demands. In utilizing resources optimally when the country faced such rapid growth, the availability of the correct information at the correct time, became apparent as the key and efficient system of management and decision-making. This perception, along with the realization that close to eight percent of this vast body of information was related to the country’s geography, prompted the government’s option for a nationwide fully implemented GIS program for Qatar. Towards this end, the Center for GIS (CGIS) and the National Steering Committee were formed in 1990. Currently, digitally common base maps are available online for access by all agencies using GIS in Qatar, via a fiber optic network of high speed. Data consistency and the control of duplication efforts

The theme of loneliness the most in the novel Of Mice And Men Essay Example for Free

The theme of loneliness the most in the novel Of Mice And Men Essay A guy goes nuts if he aint got nobody. Dont matter no difference who the guy is, longs he with you. I tell ya a guy gets to lonely an he gets sick. This is a very interesting definition of loneliness brought to us by Crooks, one of the pivotal characters, along with Candy and Curleys wife, whom develop the theme of loneliness the most in the novel. Steinbecks novel Of Mice and Men is set at the time of the Great Depression after the stock market crash of 1929. The currency is almost worthless and people can afford little possessions. Due to the situation, many people move from place to place to find work. This means they are never in one place long enough to form any relationships, thus being a very lonely existence: Guys like us, that live on ranches, are the loneliest guys in the world. George and Lennie are the two main characters of the novel, they find work in a ranch near Soledad: even the name of the small town recalls Solitude, furthermore soledad means loneliness in Spanish. Which emphasises the power and role loneliness has in the novel. Steinbeck infact emphasises loneliness, powerlessness, and isolation, and his hatred for it throughout the novel. He contrasts this with the companionship of George and Lennie. They are the only men who actually travel together,and look out for each other, and this is proved by the way everyone is suspicious of their friendship. The three characters I have chosen to describe the theme of loneliness are very jealous of the two mens friendship. They are: Crooks, Candy and Curleys wife. Crooks is a black man that is isolated because of the racist society of the early Twentieth Century. The loneliness that Crooks feels is created by the discrimination of the white ranchers towards him. Crooks does not know how to relate to other people because he is mistreated, he is disrespected and isolated: he cant participate at the daily events with the other white people, he doesnt know how to control his frustration and therefore is angry at everyone. Cause Im black. They play cards in there, but I cant play because Im Black. They say I stink. Well I tell you, you all stink to me! Moreover, no one likes living in a barn and working with horses all day long, Crooks spends all his nights reading to take shelter from society. Crooks is fascinated by George and Lennies strong friendship Well, spose, jus spose he dont come back. Whatll you do then? Crooks asks such questions, because having no friends he doesnt know how it feels. he tries in every way to seek understanding and to begin friendships with other people, he would do anything to come out of his solitude and depression. If youguys would want a hand to work for nothing Just his keep, why Id come an lend a hand. I aint so crippled I can work like a son-of-a-bitch if I want to. Crooks, too, experiences the emotional bleakness of the majority of the characters drawn by Steinbeck in this story, as shown in his jealousy of George and Lennies friendship and his desire to join in the dream of part-owning their own ranch. Crooks wants to participate in George and Lennies dream not only because he wants to leave the hostile ranch he works in but because he too wants to be involved in their friendship. Candy is an old, physically disabled swamper. He has worked on the ranch for a great part of his life, and it is on this very farm he was victim of a machinery accident which cost his hand, leaving him behind money but loneliness. His old age and his handicap make him feel useless, this thought makes him more handicapped than his missing hand. He feels like a useless old man who is wasting the last few years of his miserable life. He is haunted by the idea of losing his job because he is a cripple and that this will then further lead him to death. I got hurt four years ago. Theyll can purty soon. Jusas soon as I cant swamp out no bunk houses theyll put me on the county Candy thinks that no one wants to be his friend because he has missing a hand. He is often invited by the other people on the ranch to drink and play cards but always refuses because he has a very low self-esteem, so Candy is putting a loneliness tag on himself and not the other people. At the end he tries to make friends joining George and Lennies dream: to have their own ranch. This is one of Candys feeble attempts to make place for himself in society, and to give himself a goal in life. Ill wash the dishes an little chick stuff like that. But Ill be on your own place, an Ill be let to work on our own place. After Candy lost his dog he felt even more lonely than before, his dog was the only possession Candy actually owned and that he could take care of by himself. After his death Candy owned nothing, not one important thing. The relationship between Candy and his dog is the same as that between George and Lennie. While George had Lennie and the other ranchers had each other, Candy on the other hand had no one, and this led him to depression and loneliness. No one else in the book shared the same dreams as Candy. This is why he so desperately seeks attention from George and Lenny. He even offers them money, but as its well known money doesnt buy friendship Maybe if I give you money, youll let me how in the garden even after I aint no good at it. Curleys wife is another pivotal character and her hasty marriage to Curley proves to be another failed attempt of escaping from her own spiral of loneliness. In addition, his failure to satisfy her either emotionally or physically leads her to seek solace in the other men even those at the very bottom of the social hierarchy of the ranch. Curleys wife is a tease to everybody on the ranch. She will dress and act in a provocative way. She uses her beautiful body to attract attention; she does this so she will feel less lonely. These acts make her feel wanted and important, because she always has everyones eyes on her, but at the same it gives her a bad reputation, and so none of the ranchers wants to talk to her. This seek for attention prevents her from getting rid of the sexual image the other men have of her. Maybe you better go along to you own house now. We dont want no trouble. George sees Curleys wife as a very dangerous threat, he soon refers to her as rat trap. This shows us how radical sexism was like in the 1930s and how woman were treated in that society. Although the sympathy we at first feel for her soon diminishes due to her cruelty, and the she treats: Candy Crooks and Lennie referring to them as a nigger an a dum- dum and a lousy ol sheep moreover she dismisses their dream as Balony. Curleys wife notices how simple-minded Lennie is and takes advantage of that situation. She knows that Lennie is the only person, with whom she can discuss her problems. Her type of loneliness is caused when there is no one around you to talk to. This underlines the sexist society of the time, a society that didnt care of a womens opinion; a society that only looked at women in cat houses and brothels. Curleys wife was aware of this and tried to seek attention through her body, Maybe Curleys wife demanded too much of Lennys simple mind, more that what he could give to her: without meaning to, he kills her. Curleys wifes death can be seen both as a tragedy and as something positive because she ended all of her sufferings. All these three characters are very alike even though they have different types of solitude, because everyone tries to solve their problems in some way. All three also try to get closer to George and Lennis friendship. Solitude is an inevitable fact of life, an important phase of growth that not even the strongest people can avoid.

Book Report Writing Template Essay Example for Free

Book Report Writing Template Essay This is a guide only. It is not meant to write the report for you. It gives you a format or template for writing your own report. The original draft was developed by a teacher friend of mine to use with her own students. I have made a few additional enhancements which I believe make the model more clear and complete. A note of caution here. Your instructor may have another book report format that he/she prefers. So, make sure they approve of this format before using it. The following book report format template is appropriate for students at the pre-college level who are required to write a report about a book they have read. For the type of book summaries applicable to college and university level (undergraduate and post-graduate), as well as for business and professional situations, you can check out the following book summary sample. 1. Introductory Paragraph The first sentence should state for which instructor and class the book-report is being written. The second sentence should state the title of the book and the authors name. The third sentence should tell how many pages the book has and the name of the publisher. The fourth sentence can state basic bibliographic information about the book. Bibliographic information means not only the author and title but also what company published the book, what year it was published in and any other relevant information such as the edition and if the book has been translated, simplified or abridged. (see copyright page and the back of the title page. ) The next sentence should state the reason(s) you decided to read this book. Why did you choose this particular book? Typical reasons might be: You like the author. You like this type of book (i. e. mystery, western, adventure or romance, etc. ). Read more:Â  How many sentences in one paragraph. Someone recommended the book to you. It was on a required reading list. You liked the cover. These reasons do not have to be complex. Most people choose the books they read because they like the author or somebody recommended it to them. If you chose the book because you like the author, then state why you like that author. An optional sentence can be used if the cover (back cover) of the book gives you any additional information then add a sentence with that information. Was the book a best seller? Are there X million copies in print? Did it win any major awards? 2. Main Character(s) Paragraph The first sentence of this paragraph should state who the main character or characters of the book are, and why they are important. Refer to this person or these persons as the Main Character or Main Characters. You will need at least a complex sentence for this, and probably more than one sentence. 3. Other Characters Paragraph You should compose at least one sentence for each of the other prominent or important characters in the book. State the name of each of the other important characters, and the key role that each one plays in the book Most books have five or six prominent characters besides the main character, so simply listing each one and stating their role in the book will give you a good sized paragraph. 4. Plot Summary Paragraph This is perhaps the hardest paragraph to write in five sentences or so. If you have to write a bit more dont worry. Here are the main points to cover: State the type of book (Mystery, Western, etc. ). What place or country was the book set in? What time period was the book set in? (19th century, the present, ancient Rome, the 23rd century). Other physical locations which are important, like: ships, airplanes, houses, or buildings. Other notable attributes of the book. (Was it violent, scary, fast paced, etc. ). What is the main character trying to do? What is the outcome of the book? etc. Make sure you cover all of the major parts of the plot. You might have to go back through the book, chapter by chapter, and make a few notes. 5. Personal Impressions and Conclusion Paragraph Simply talk about what you liked or did not like about the book. Use this paragraph as your conclusion. It should summarize your overall impressions of the book and bring the report to a close. Start with a sentence that states that you are now writing a conclusion. (For example: My final thoughts on A Fine Balance are that it is a fascinating book but I am not entirely sure if I completely understood the thematic message of the book. Restate your reasons why you liked and/or disliked the book using different words. Write two sentences that talk about the books good points and weak points. Write a sentence or two about what you learned from the book. Close with a sentence that states whether you would recommend the book to others. Dont be afraid to give your own honest impressions of the book. After all, if youve read the book thoroughly, you are entitled to your own interpretation of it. Typically, your book report should not exceed two double-spaced pages, and it should be somewhere between 600 and 800 words in length. Research Assistance This site, which claims to be the best single research source online, maintains an inventory of more than 25,000 research reports on thousands of subjects; many of which are book summaries. Most are available for immediate download. If your subject isnt already in their archives, they will do custom research and writing for you. You can download existing papers and/or order custom research papers 24 Hours a Day!

Cosmopolitan Promotional Strategies

Cosmopolitan Promotional Strategies A case study into the promotional strategies of a consumer magazine and how these integrate into the marketing strategy of the sector of magazine publishing. Promotional Strategies What I chose and why For this case study I have chosen to critiqueCosmopolitan. This magazine was chosen for numerous reasons. Firstly for itshistorical role within the landscape of womens magazines in the UK. Alsobecause up until recently Cosmopolitan was the highest selling womens magazinein the UK. Due to the launch of Glamour, Cosmopolitan has lost this title. Iwill explore the promotional strategies Cosmopolitan has employed to try toregain their past position as top of the magazine rankings, and look at howsuccessful they have been to date. Cosmopolitan has been the magazine of choiceuntil Glamour launched in 2000. Glamour broke convention by printing in asmaller size that could fit in a womans handbag. Glamour ultimately ushered inthe era of convenience in magazines. Women no longer turn to magazines foropinion, unless its on makeup and clothes Cosmopolitans target audience According to the Cosmopolitan media pack: Cosmo women are young, ambitious, informed. Themajority are in full-time work. They earn and they spend! Cosmo women spendover 1 billion a year on fashion. They account for 1 out of every 11 spenton cosmetics and skincare in the UK. Cosmo readers live well: they spend over2 billion on their homes, 3.5 billion on food and almost 1.4 billion on newcars.1 PEST Analysis Political Future When the title launched in the UK in 1972, theeditor Joyce Hopkirk -and fashion and beauty editor Deirdre McShany bothcame from the Sun. Left-wing views were quite prominent in the UK version. Infact, in the second UK edition, Germaine Greers husband caused a stir byposing nude in the magazine an inside joke for feminists. In its early stages, Cosmopolitan was constantlyin the headlines. The Daily Mail was shocked by its use of the wordvirgin in an ad, and London Transport insisted that the wordfrigid, used in another ad, must be covered up with a black strip.However, the black strip wasnt long enough, and on some posters the advertread, I was f.d!. The current trend in womens magazines is movingaway from political and social issues and more into the world of celebrity andsensationalism. Despite this, Cosmopolitan is determined to maintain itspolitical routes. In January 2005, Sam Baker, the magazines current editor,contacted the leaders of the Labour, Liberal and Conservative parties forinterviews in the magazine to coincide with the 2005 general election. In aninterview with Louise France for The Observer she explained herreasoning behind these political features: Bakerdoesnt care what her readers vote, she just believes that they need toexercise their rights. If we dont, were in danger of disenfranchisingourselves. And if we dont start voting we run the risk of never voting.2 Economic Future The magazine market has hada5% year-on-year rise in the number of copies actively purchasedaccording to ABC figures released for the period to December 2004. However,there has been fear about a possible saturation of the womens magazine market.ABC figures showed there was no cause for concern. This yearhowever, I believe is the year of the womens magazine market. These latestfigures reveal an upward surge in womens glossies such as Glamour,Cosmopolitan and Marie Claire. This increase in circulationindicates that womens appetite for glossies magazines hasnt abated or reachedsaturation point like many feared.3 Despite a clear rise in womensmagazine readership, Cosmopolitan which rose 5.08% from 397,272 in December2003 to 417,445 in December 2004 Cosmopolitan still finds itself in anunstable position, trailing in second place to Glamour magazine, which had a5.67% year on year increase, from 548,672 to 579,761. Social-Cultural Future Womensmagazines, especially fashion magazines, tend to address well-educated youngreaders who are seen as loyal, independent, and ready to spend. This explainsthe overall in conformity of magazine content, with their sections devoted tocelebrity features, fashion, beauty, health, interior and lifestyle. Butmagazine publishers like the media industry in general are now viewingyouth as an increasingly elastic category (Gough-Yates, 2003, p4). On a whole,Cosmopolitan has tried to fight this trend towards celebrity and fashion, bymaintaining a sexual orientation to its features. However, elasticity in thereadership is more wide spread. Currently, there are large proportions ofBangladesh, Indian, Black Caribbean, Black African and Chinese women in thedemographic that Cosmopolitan targets4. Again, Cosmopolitan hasresisted this cultural change; the majority of non-white faces in the May 2005edition were from the advertisement pages. Technological Future Cosmopolitanhas not bought into technological change as much as its contemporaries. Mostwomens magazines now have an online version of the magazine for people toview. However, Cosmopolitan choose provide a service with their online presence;a means for its audience to purchase the branded items, and access otherservices related to the magazine and its readers. Cosmopolitans website ismore of a Cosmopolitan portal. From the PESTanalysis, it is clear that Cosmopolitan does not adjust well to change. It seesitself as an institution due to its early political routes and is finding ithard to shake this responsibility. Promotional strategies employed The Message The strapline for Cosmopolitan is For FunFearless Females. While it emphasises strength in women, there is anunderlying element of not being afraid to be feminine, indicated in the use ofthe world females instead of women. This coincides with McCrackens (1993)belief that when buying a magazine we are buying into a feminine ideal. Infact, she believes that women readers are duped bymagazines into becoming slaves to trends in fashion, beauty and femininity. The Cover It isconvention among womens magazines to have their featured star celebrityadorning the covers. This is a major promotional tool in the currentcelebrity-focused climate. Cosmopolitan strays from this slightly. While themagazine will have a celebrity featured in every edition, these celebrities areoften not featured on the cover. Instead, Cosmopolitan has created a coverelement called Cosmo Loves, and a celebrity of choice is placed on the coverunder this banner. There is a page inside the magazine that offers the coverstar a small focus without this, the audience would feel cheated. Cosmopolitanstill uses cover layout conventions and takes note of page real estate, withthe word Sexy a word synonymous with what people expect of Cosmopolitancontent written in a large font in the top left hand corner. There is alsothe use of numbers in the top left hand corner, and even a circle in the area -a tool used in shops to mark sale or special items, the red circle has become asymbol of the good deal. This real estate formula of putting the items mostattractive to buyers in this area was due to product placement, but is not asnecessary as it used to be. Before magazines where overlapped on the newsstandsand their only exposed area was the top left hand corner. Now larger magazineslike Cosmopolitan are given premium space on magazine stands in shops like W HSmith, and the whole front cover is visible. However, making use of page realestate is still valid if you take into account that people generally read fromtop to bottom, left to right. Content Cosmopolitan has seven main sections: Celebs New Real Life Love, Sex Success Youniverse Health Shops Every Month The celeb section only has four features andthere is notably no features section. Instead the magazine is verycompartmentalised with standard pages like Cosmo Money, Cosmo Careers andCheats Guide. Cosmopolitan is ultimately a service magazine. It offers a lotof advice and how-to information. Where there are features, the focus onreal-life stories, which often have a sensational element. This paired with the colloquial use of languagecreates intimacy. Not only is Cosmo your friend, its a life manual; it is anecessary element in the readers life. This element of necessity of key in themarketing strategy of the magazine, and also the overruling strategy of itsparent company, Natmags, which publishes other manual-like titles includingGood Housekeeping and Mens Health. It also has a Cosmo Offers section. This month,the offers consist of 20% off at Oasis. Affiliation with particular shops is anewer magazine promotion convention; it gives the reader an added motive to buythe magazine, and broadens the scope of the magazines ethos, by including theconnotations of the shop they have chosen to be associated with. Layout/visual In an effort to reclaim the top spot,Cosmopolitan has copied Glamours handbag size. The have also copied otherlayout elements from Glamour magazine, like the information strip at the top ofthe magazine. They do still produce the magazine in their larger A4 format. Forthe May edition, the A4 version had a free book, while the smaller version hadno free gift. This could work adversely for Cosmopolitan, as it implies thatthe larger version is less valuable and so needs the book to justify the price. Price Cosmopolitan have opted for premium pricing, at2.95. There doesnt seem to be clear justification for this price, consideringGlamour, the market leader is a pound cheaper at 1.95, and Marie Claire, whichis rated just behind Cosmopolitan, is now 2.50. Considering Cosmopolitanappeals to the everyday aspect of its audience and doesnt by into fantasy viacelebrity, they make price themselves out of the market. For a magazine aboutthe real world, the price comes across as unrealistic. Advertising Cosmopolitan has earned a reputation for beingshocking and sensational through sexual politics. This has often beenrepresented in its advertising campaigns. In 2002 the magazine embarked on anad campaign that had visual ambiguous images. On was of an open fake fur bagwith pink satin lining; another was a woman in a bikini with a thin stream ofwhite liquid running down her stomach and another was a lipstick that was shotto look like a vibrator. Extreme tactics like the ones mentioned above arenecessary for a magazine like Cosmopolitan. Many sexual taboos no longer existin current society; without them there is no need for Cosmopolitan. There adcampaigns prove we still have problems with sexual themes, and thus validatethe need for the magazine. The May edition of Cosmopolitan has 300 pages(304 including front and back cover). Of these, 122 pages are advertising,excluding classifieds and Cosmopolitans own adverts. According to McCracken (1993, p91): It is no longer appropriate to assume that the magazineis only useful for advertising food and cleaning products. The magazine needsto increase the range of products it advertises to ensure consistent andongoing revenue. Brand Expansion Some believe that modern society has broken sodecisively from the past we have lost the certainty of the past and no longerhave traditions to live by. Without traditions we have no idea of how to live.Brands, however, can provide us with a substitute to traditions: brands havebecome the new traditions they shape and give meaning to everyday lives -brands are the new traditions in our society. (Grant, 1999) Cosmopolitan have strived to create a brand,through extended products. They have associated magazines: Cosmo Girl! andCosmo Bride; they have their own awards, which is an extension of theirposition to recommend people and products; and they also have a lingerie line.On top of this, their cover mounts are often branded. For the A4 May edition,the free book is an edited version of a book that has not yet been released,and has Cosmopolitan edition written on it. Overview/conclusion Cosmopolitan have maintained their politicalstance and prove that there is still a need for what some might call a femininepolitical crusade with the use of shocking sexual advertising and the recentcoverage of the general election. These have marketing strategies andpromotional strategies that it has employed since its launch in the 1970s.However, with social changes, and the readers new love affair with celebrity -which is not just fuelled by other womens glossies, but also by the influx ofwomens weeklies Cosmopolitan will need to do more to regain its position asmost read womens magazine. Reference Cosmopolitan Media Pack France, L. Cosmo is not just about sex. Observer Magazine. 16 Jan, 2005 Top 100 Selling Consumer Magazines. ABC. 2004 Gender. National Statistics. October 2004 Bibliography Gough-Yates, A. Understanding Womens magazines: Publishing, markets and Readerships (Routledge, 2003) McCracken, E. Decoding womens Magazines. (Macmillian, 1993) Grant, J. The new Marketing Manifesto. (Texere, 1999)

Birth of Equality and the Death of Chivalry Essay -- Feminism Feminist

The Birth of Equality and the Death of Chivalry "...And now it's time for girls on trampolines!"   Adam Corolla of The Man Show shouts at the end of the insipid program supposedly providing men with "manly" entertainment;   "We give men what they want to see."   This show involves beer guzzling at its best, childish antics involving midgets and the degradation of women in many forms.   It seems as though chivalry may truly have died.   In the woman's on-going quest for equality, the respect and reverence they were once treated with has changed.    Technically chivalry is defined as the moral code of knights in medieval times i.e.: dignity, courtesy, bravery, generosity, and gallantry.   This was the manner of respect in which women were to be treated, and a knight was to uphold the code always.   One can imagine courtly ladies strolling through the court in fine gowns, and having a chivalrous knight lay his cloak over a muddy patch so the ladies shan't muss their shoes. These days should some kind man stand for an extra second at a door to keep it open for an approaching woman, she may be amazed at this display of courtesy.      Hand on door, or cloak in mud, this is and was respectively, the mark of a refined man.   "The self-conscious command of fine manners, whether the proper way of hunting, dressing, addressing a superior, or wooing a lady, became a key mark of an aristocrat"(20).   In literature, "Despite the limitations of their actual power, women were the focus, often the worshiped focus, of much of the best imaginative literature of the twelfth and thirteenth centuries..."(18). Though chivalry is connected with the medieval times, Edmund Spencer wrote of a chivalrous knight in The Red Crosse Knight of The Faerie Queene... ...ved out of fantasyland and into reality.   For some this was too far into reality, Swift goes so far as to describe the lady's chamber pot, "...he lifts the lid: there need no more, he smelt it all the time before" (  Ã‚   ).   A man of virtue would not dare to embarrass a woman by revealing her dressing room secrets. With the respect women were just starting to gain as thinkers, the respect of ideal sweet perfection dwindled.   No longer was she a mystery to be worshipped.   Slowly as men realized that women are capable thinkers, the need to react to her in a manner different from men became less necessary.   If women are so equal they can defend their own virtue.  Ã‚  Ã‚  Ã‚   By our times most men have figured out women can reason just as well as men, and women hold office in nearly every position that men do.   Supposedly we are the equals, which has led to the death of chivalry.